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Cold Chain PerspectivesSupply Chain Logistics for Refrigerated & Frozen Food

Why blockchain in fruit supply chain is necessary

Implementing blockchain in the fruit supply chain resolves issues regarding fruit safety and quality.

By Preethi M
Tracefood Preethi M
November 1, 2019

An apple a day keeps the doctor away. It stands as proof that fruits provide the most vital nutrients than any other intake. But, now a majority of fruits are contaminated enough to be named as a threat to our healthy life. Sellers coat them with chemicals to improvise appearance and implement artificial ripening to facilitate better market. Frequent consumption of these fruits may lead to serious health hazards.

But, a fruit supply chain blockchain methodology provides a bird’s eye view of the overall construct of the product—from tree to table.

Fruit industry under threat

The latest report from World Health Organization, Switzerland, says contaminated food consumption causes around 550 million people to fall ill and 230,000 to die every year. Likewise, contamination and counterfeit products continue to grow.

Nowadays, the synthetic fertilizers used to feed tree are showered with pesticides for better production.

After it yields fruits, the fruits are artificially ripened for better market. In the supermarkets, consumers never know what these attractive-looking fruits have gone through during storage and transport.

Implementing blockchain in the fruit supply chain resolves issues regarding fruit safety and quality in a simple and quick scan.

Fruit blockchain development

Blockchain for the fruit industry builds a trusted connection with all ecosystem participants in the supply chain by gathering and storing their processing information.

From the fruit being plucked from the tree to a consumers’ fork, blockchain documents each and every stage involved. This recording provides proof of validation about the quality of the fruit purchased. With the control and monitoring by blockchain, the consumer learns about the storage and transportation facilities the fruit package holds.

Blockchain in fruit safety also gives overall traceability of the package and creates a trustworthy relationship between the retailer and customer. Predominantly, the transparency in blockchain creates extra interest in the customer, thus improving the demand for that particular product.

Blockchain in the fruit supply chain also facilitates the consumer to compliment the farmer, thus providing bonus welfare of getting loans to secure a better position.

KEYWORDS: blockchain technology fruit supply chain solutions supply chain trends traceability

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Preethi M. is content writer for Tracefood, Hamden, Conn.

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