SUNSET announced plans to offer 100% reusable, recyclable or compostable packaging for all fruits and vegetables by 2025.
“At SUNSET, we always grow with the future in mind. That’s why we’re so dedicated to developing the innovative solutions that consumers and our customers have asked for—and the planet demands,” says Paul Mastronardi, president and CEO of Mastronardi Produce, the Livonia, Mich.-based owner of the SUNSET brand.
For starters, SUNSET unveiled its full line of SUNSET CARES sustainable packaging, which includes fully recyclable paperboard packages, and SUNSET Backyard Compostable packaging, which empowers consumers to (literally) make a difference in their own backyards.
“We’re looking at implementing these new sustainable packaging options where they will have the most impact,” says Mastronardi. “For our new Backyard Compostable packaging program, we’re anticipating over a million-unit annual reduction in plastic.”
The company is also working on innovative, plastic-free paperboard packaging that will replace millions of flow-wrapped packages with a more environmentally friendly solution. And, within 12 months, SUNSET will look to test unique sustainable retail models to revolutionize how consumers shop for snacking tomatoes.
“We recognize that there’s no easy, one-size-fits-all solution, which is why we’ve focused our development efforts across a broad range of offerings,” says Mastronardi. “Our creative packaging innovations ensure consumers don’t need to choose between flavor and sustainability. They can have both.”