BevCanna Enterprises Inc., Canada, partnered with Higharchy Ventures Ltd., Canada, to develop, manufacture and launch a portfolio of cannabis-infused beverage brands for distribution in Canada through Higharchy’s retail cannabis network.
“This partnership is a great opportunity to work closely with another emerging leader in the Canadian cannabis space,” says Emma Andrews, chief commercialization officer at BevCanna. “We’ll leverage our existing manufacturing expertise and facilities to help Higharchy realize their vision of producing world-class brands and products, and we will in turn benefit from Higharchy’s retail holdings as we launch our own beverage brands in Canada.”
Under the agreement, BevCanna will manufacture Higharchy’s beverage-related brands, including in-house and established brands, to which Higharchy will acquire the Canadian rights. In turn, BevCanna will be a preferred supplier through Higharchy’s cannabis retail holdings where regulations permit.
“At Higharchy, our team brings experience from some of the today’s most respected and loved consumer brands, and as a result, intuitively knows the importance and value of building and delivering on consumer-centric experiences,” says Matt Christopherson, founder and CEO of Higharchy and board director of BevCanna. “As we grow and shape cannabis brands, our Higharchy team is committed to delivering beyond shareholder value and serving by doing good for both people and planet.”