Green Rabbit, Braintree, Mass., secured a $31 million minority investment from Guidepost Growth Equity, Boston, to add talent to its workforce and further develop its supply chain automation capabilities.
With a mission to deliver temperature-sensitive and perishable foods in a safe and fast manner, Green Rabbit’s proprietary supply chain technology automates the entire distribution, fulfillment and delivery process – providing real-time visibility into each order, ensuring that perishables are delivered fresh, on-time and economically.
“Green Rabbit is hyper-focused on becoming the industry leader in perishable fulfillment and powering the future of online grocery,” says Greg Balestrieri, co-founder and CEO of Green Rabbit. “With this investment, we’ll be able to accelerate growth and scale the development of our proprietary platform to ensure that the fulfillment processes protect perishables and help our customers grow their e-commerce foodservice initiatives.”
“We are excited to partner with Green Rabbit, and this investment exemplifies Guidepost’s long history of working with bootstrapped, fast growing and highly differentiated businesses led by an outstanding team. We look forward to supporting the company as it pursues a number of exciting growth initiatives,” says Doug Kingsley, managing partner of Guidepost Growth Equity.
“As online grocery and perishable food sales represent one of the fastest growing segments in e-commerce, major retailers and CPGs are looking to maximize their digital growth strategies,” says Won Park, principal of Guidepost Growth Equity. “We’re excited to partner with Green Rabbit to help them become the cold chain logistics standard that powers the future of digital foodservice initiatives.”
As part of the investment, Kingsley and Park will join the Green Rabbit board of directors.