Jennifer Lopez, Alex Rodriguez launch line of wholesome meals
Global superstar Jennifer Lopez and former Major League Baseball player Alex Rodriguez created Tiller & Hatch Supply Co., a Los Angeles-based brand of high-quality and wholesome meals.
Developed in partnership with Launched.LA, Los Angeles, initial line features eight restaurant-quality dishes created by Bruce Hecker, owner of Bruce’s Catering & Kitchen, Los Angeles. Plus, a portion of the proceeds from all sales benefit a variety of shelters and charities working to fight hunger.
“This is an option we wish had been available to our families growing up,” says Rodriguez. “We are committed, like Tiller & Hatch, to doing good. This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country.”
Tiller & Hatch is said to be the first frozen meal brand designed for an electric pressure cooker, which dramatically reduces preparation and clean up. The meals, which include artisanal pastas and hearty stews and soups, are centered on simple, wholesome and nutritious recipes. Each Tiller & Hatch offering is made with premium quality ingredients, such as meat without added hormones or antibiotics, and contain no artificial flavors, colors or added MSG.
“We are thrilled to introduce the Tiller & Hatch brand to consumers and to the Launched.LA portfolio. We are redefining the frozen meal—eliminating time in the kitchen and maximizing time at the dinner table making family memories over delicious meals, all at a reasonable price,” says Sean Kane, co-founder of Launched.LA. “Partnering with Alex and Jennifer was a natural fit; they both understand the importance of family time, and are committed to making healthy and nutritious meals available to all families, which is the foundation of Tiller & Hatch.”
Tiller & Hatch meals feed a family of four for less than $12, available in Walmart.