According to recent Nielsen data, plant-based beverage brand and wellness shot category leader, So Good So You is now the #1 refrigerated functional beverage brand at Publix stores nationwide (including all kombucha, shots and functional drinks). So Good So You is also the #1 shot company by gross dollars and has seen growth of 211% over the last year.
The brand also:
- Increased its distribution to 47 states.
- Became available in 4,000 stores nationwide (Target, Walmart, Publix, ShopRite, etc.)
- Has been part of a 300% uptick in immunity shot sales as consumers seek functional beverages in the wake of coronavirus.
Husband and wife partners Rita Katona and Eric Hall founded the functional beverage brand with the mindset of “people and planet before profits,” and their goal has simply been to create something that is tasty, beneficial to the world as a whole and supports the health and well-being of every person and community they touch.
"We are absolutely thrilled that So Good So You continues to gain recognition within communities throughout the country,” says Co-Founder and Board Chair, Katona. “At the heart of our brand has always been the desire to do good for both people and planet, and it is evident more than ever that our mission is resonating deeply with consumers through our sustainably-produced and sustainably-packaged, immune-supporting probiotic shot line."
The brand owns 25% of wellness shot category (according to SPINS), and each So Good So You shot is packed with vitamins and minerals fully derived from fruits and vegetables, and labeled according to everyday functions such as Energy, Sleep, Detox, Endurance, Digestion and more. All juices are 100% vegan, certified organic and are non-GMO verified, and products are sustainably produced in a facility powered by 100% renewable energy.
"Proactive health management has continued to go mainstream and all the more so, consumers are realizing that food is indeed medicine,” states Co-Founder and CEO, Hall. “So Good So You is the #1 premium juice shot brand in the U.S. because powerful, plant-based ingredients, tasty flavors, and functionality matter. Consumers recognize quality and authenticity, and acknowledge it with future purchases and loyalty."
