Graeter’s Ice Cream, a 150-year-old, family owned craft ice cream company, has partnered once again with The Cure Starts Now in support of finding the Homerun Cure for cancer. Graeter’s will host its annual Cones For The Cure campaign in efforts to raise money for The Cure Starts Now and pediatric cancer research. Graeter’s Ice Cream will once again offer one of its most iconic seasonal flavors, Elena’s Blueberry Pie – a special flavor that was created by a Cincinnati family in support of The Cure Starts Now – throughout September.
At the center of Graeter’s Cones For The Cure campaign is The Cure Starts Now and its mission to find the Homerun Cure for cancer by focusing on pediatric brain cancer. The campaign gives consumers a unique way to support this increasingly important cause and bring hope during a difficult time.
During the Cones for the Cure Campaign, running from September 10th through September 20th, loyalty rewards members on the Graeter’s App will be eligible for a free cone of Elena’s Blueberry Pie ice cream. When redeeming that free cone in any Graeter’s scoop shop, rewards members will be able to make a donation directly to The Cure Starts Now. To become a loyalty rewards member is free, and can be done via Graeter’s new app, downloadable at the Apple app store and Google Play.
“Every year we help raise money for The Cure Starts Now with our signature ice cream flavor,” said Chip Graeter, 4th generation co-owner of Graeter’s. “It’s so easy to say ‘not this year’, but there still isn’t a cure for pediatric cancer, so we still have work to do. We created this special ice cream flavor more than a decade ago and have been committed to this cause ever since. We’re not stopping now.”
“Graeter’s has been such an excellent partner and we feel so blessed that this Cincinnati-based family brand is continuing to support a cause through the uncertainty of this year,” shared Keith Desserich, Co-Founder and Chairman of the Board at The Cure Starts Now. “Through Graeter’s efforts, we’ve raised more than $995,000 in new cancer research funding and have been able to fund clinical trials that some of this year’s heroes are taking part in. We are so thrilled to continue this partnership, and raise even more!”
Graeter’s Ice Cream, celebrating its 150th anniversary in 2020, produces craft ice cream using French Pots, a small batch, artisanal method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. Tasted among 13 national brands, Graeter’s was voted the #1 Vanilla Ice Cream by MyRecipes.com in 2019. Famous for their signature chocolate chips, the Cincinnati-based company remains family owned and operated and continues to handcraft ice cream 2½ gallons at a time. Today, Graeter’s currently has 55 retail stores and ships over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states.
About The Cure Starts Now
The Cure Starts Now was started in honor of 6-year-old Cincinnati girl, Elena Desserich, and her battle with DIPG. With over 40 chapters worldwide, The Cure Starts Now has quickly gained acclaim as one of the fastest growing cancer research charities and one of the first ones to advocate a homerun strategy for cancer research. Many experts believe that the lessons we learn from fighting pediatric brain cancer may in fact provide us the critical first step in winning the battle against all forms of cancer, both pediatric and adult. Since 2007, The Cure Starts Now has funded nearly $14 million in DIPG/Homerun Cure cancer research at institutions globally.