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Cold Foods Industry News

Fresh From Texas Acquires the Manufacturing Plant of CeCe's Veggie Co. in Austin

Cece's Spiralized Zucchini Noodles Fresh From Texas
November 4, 2020

Fresh From Texas, a San Antonio-based business, has acquired the manufacturing plant of CeCe’s Veggie Co., located in Austin, Texas. 

The purchase of the manufacturing facility increases Fresh From Texas’ production capacity enabling continued expansion into new avenues for growth in the refrigerated, premium product lines of high-quality, hand-crafted plant-based meal solutions.  As part of the agreement, Fresh From Texas will continue to produce the CeCe’s varieties of spiralized vegetables in the Austin facility. 

The integration will take place over the next month and customers and suppliers will continue to operate as usual with no service or supply disruptions. All ninety Austin employees will be retained with a plan in place to bring more jobs to the Austin facility with an expanded production schedule. 

“Fresh From Texas has seen significant growth with increased product innovation activity and the growing consumer interest in healthful eating. The Austin facility is a state-of-the-art operation that complements our San Antonio campus,” commented Judy Clark, CEO of Fresh From Texas. “We look forward to working with the team in Austin and increasing the production within the facility.”

Mason Arnold, Founder of CeCe’s Veggie Co. says: “The sale of our manufacturing assets will allow us to incorporate our noodle expertise into more diverse operations and expand our capabilities under the CeCe’s brand. We look forward to partnering with Fresh Texas on future innovation and the continued manufacturing of high-quality organic CeCe’s product line.”

Over the past twenty years, Fresh From Texas’ hallmark has been the ability to grow through new-to-market products. With recently launched zucchini noodle salads and vegetarian meal solutions, Fresh From Texas continues to expand and meet the needs of the evolving consumer. 

About Fresh From Texas
San Antonio-based Fresh From Texas brings old-world craftsmanship to new world applications for fresh, high quality, value-added produce solutions. The company has an ever-growing portfolio of plant-based meal solutions, delicately placed fruit for snacking, and pre-cut veggies that contribute to delicious, healthful meals in minutes. Fresh From Texas’ culinary team creates products that delight retailers, chefs, and consumers alike. 

About Cece’s Veggie Co.
At CeCe’s Veggie Co., we believe in simple nutrition. CeCe’s veggies are responsibly sourced, USDA certified organic and gluten-free, plant-based, and non-GMO with no added preservatives.  With CeCe’s Veggie Co., your daily dose of veggies is just a twirl away. Less prep work. Less clean up. More veggies. More fun. CeCe’s Veggie Co. Simple But Twisted. 

KEYWORDS: Cece's Veggie Co. Fresh From Texas mergers and acquisitions plant-based plant-based processor refrigerated produce refrigerated vegetables

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