Former Whole Foods CEO to invest in Cece’s Veggie Co.
Cece’s produces 100% organic spiralized noodles, riced veggies, shells & cheese and meals.
Cece’s Veggie Co., Austin, Texas, announced that Walter Robb, former co-CEO of Whole Foods Market, will become a Cece’s investor.
Cece’s is a natural new addition to Stonewall Robb’s portfolio, as advocacy for socially conscious food businesses has been a focal point of his post-Whole Foods Market ventures.
“In my new chapter, I am drawn to help and learn from young entrepreneurs like [founder] Mason Arnold who are doing innovative things. As a category creator, Cece’s is building a brand in the produce department for customers looking for premium, veggie-centered meal options,” says Robb.
“Walter Robb has always been a business hero of mine, and the opportunity to have him as an investor and mentor for Cece’s is an amazing milestone for a company as young as ours. We’re seriously butternuts about him,” says Arnold, founder.
Cece’s launched in 2015 with two SKUs in the flagship Whole Food Market headquarters in downtown Austin. Since completing construction on a custom-designed, 42,300-square-foot facility, the company has expanded production capacity by five times, allowing for national distribution in many major retailers in 2018.