This report indicates where U.S. grocery retailers should focus their attention in making the most of opportunities.
May 5, 2016
In December 2015, Unata, a Canada-based provider of grocery retail solutions, in partnership with Environics Research, an evidence-based consultant also based in Canada, surveyed more than 500 online U.S. shoppers about their current and intended shopping habits for online grocery in 2016.
To deliver a truly seamless customer experience across all channels, food manufacturers and retailers must think more about their roles as consumers and the overall shopping experience as multi-channel capabilities evolve.