81% of Millennials, 74% of Gen X, 66% of Boomers and 50% of Silents said protein content is extremely or very influential when making grocery store purchases.
March 1, 2018
Generations view protein differently, with older generations more concerned about the health benefits of protein and younger generations caring about exercise recovery and feeling full, according to research conducted by Acosta, Jacksonville, Fla.
The increase in vegetarianism and flexitarianism has made the meat alternatives market a competitive and lucrative space, according to market research publisher Packaged Facts, New York.