Articles Tagged with ''labels''

University study reveals mystery behind food labels

By reviewing over 90 academic studies on consumer response to process labels, the researchers found that while these labels satisfy consumer demand for quality assurances and can create value for both consumers and producers, misinterpretation is common and can stigmatize food produced by conventional processes even when there is no scientific evidence those foods cause harm.
October 24, 2017
The paper examined the good, the bad and the ugly of food labeling to see how labels identifying the process in which food was produced positively and negatively influenced consumer behavior.
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Survey: How shoppers respond to packaging, labeling on crowded store shelves

The responses reveal the true importance of producing packaging and labeling techniques that are not just visually compelling, but also functionally optimized to deliver the information that consumers seek.
October 16, 2017
A survey from Luminer, Lakewood, N.J., of 400 U.S. men and women, aged 18-65, uncovers the specific packaging and labeling features that most draw consumers’ attention to a product on the shelf.
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Grocery industry launches initiative to reduce consumer confusion on product date labels

Currently, more than 10 different date labels on packages – such as Sell By, Use By, Expires On, Best Before, Better if Used By or Best By – can result in confused consumers discarding a safe or usable product after the date on the package.
February 17, 2017
In a new industry-wide effort to reduce consumer confusion about product date labels, grocery manufacturers and retailers have joined together to adopt standard wording on packaging about the quality and safety of products.
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