Odom's Tennessee Pride has expanded its breakfast sandwich line to meet consumer demand for hot breakfast products that are lower in fat.

If Burger King Corp. has its way, breakfast will never be the same, officials say.

The most important meal of the day continues to face short-term challenges related to the recession, but market research publisher Packaged Facts.

Sara Lee Corp., Downers Grove, Ill., says new Jimmy D's breakfast entrees are ideal for kids and 'tweens looking for a quick meal before school.

The most important meal of the day has become the hottest area of competition for the foodservice industry, says Mintel.

Rich Products Corp., Buffalo, N.Y., describes its latest new frozen bakery offering, the Ultimate Breakfast Round (UBR), as a win-win-win proposition.

Fleischer's Bagels Inc.,Macedon, N.Y., introduced its Blue Rooster bagel sandwich during the Private Label Manufacturers Association's fall convention near Chicago.

Sara Lee Corp., Downers Grove, Ill., said it will reduce salt by an average of 20 percent during the next five years across its key categories.

Consumers find breakfast fare comforting and many, especially women, wish they could eat it at any time of the day.

Los Angeles retail meats processor Farmer John introduced new products across four categories -- in conjunction with improved packaging and a new brand logo to "make a premium statement at the shelf."