Consumers’ increasingly fast-paced lifestyles, growing interest in morning fare at non-traditional times and extended all-day breakfast programs are fueling the trend to expand breakfast foods into new dayparts and mealparts.
Atlanta-based Cinnabon entered the savory breakfast space with its latest menu option—Cinnabon Sausage Bites, which consists of fluffy Cinnabon dough wrapped around a breakfast sausage.
Canada-based Ozery Bakery took over the breakfast breads category with Morning Rounds, a wholesome alternative to bagels, English muffins and other breakfast items.
Marina Mayer, editor-in-chief of Refrigerated & Frozen Foods and the creator of the Readers’ Choice Best New Retail Products contest talked exclusively with Karmen Conrad, director of frozen, Jimmy Dean brand, to talk more in-depth about the contest, the product and what’s in store for the future.