MUSH, the clean, plant-based, ready-to-eat refrigerated oats brand, has expanded to nearly 200 Costco clubs in the Northeast and Midwest regions. Typically eaten for breakfast, MUSH's products are delicious, convenient, and healthy as they are made using only eight or less clean ingredients. Their initial offering at Costco is a Vanilla Almond Crunch eight-pack.
Launched six years ago, MUSH originally started in farmers markets before moving into the direct-to-consumer space. Soon thereafter, they expanded into retail and have earned national distribution in retail stores such as Whole Foods Market, Kroger, Target, Publix and Erewhon. The Costco launch brings MUSH's retail footprint to 10,000 stores across the U.S.
"There's an undeniable scientific connection between what you eat and how you experience life and by partnering with Costco in the Northeast and Midwest regions, means that thousands of new households in America will have access to MUSH at unbeatable value, and this excites us immensely," said Ashley Thompson, co-founder and CEO of MUSH. "The ever-expanding partnership with Costco is a full-circle moment for MUSH. We purchased raw materials for our first production run at Costco in 2015, and now are part of Costco's magnificent curation of treasure hunt items."
MUSH uses the highest quality ingredients and uses minimal processing to ensure nutrients like fiber and protein, as well as vitamins and minerals such as zinc, iron, calcium, and magnesium as maximally absorbed. Without the use of additives, fillers or preservatives, MUSH is available in 10 flavors including Blueberry, Strawberry, Apple Cinnamon, Vanilla Bean, Dark Chocolate, Mixed Berry and Coffee Coconut. At Costco Clubs, MUSH's Vanilla Almond Crunch 8-packs retail at $11.39 and can be found in the refrigerated aisle.
MUSH. Like Oatmeal. But Cooler. Ready-to-eat oats made with clean, delicious ingredients and plant-based milk and made using only eight or less ingredients to give you natural energy. Co-Founder/CEO Ashley Thompson discovered a white space that was equal parts healthy, delicious, and convenient while working as a trading analyst at Goldman Sachs. She quit her job and got to work and in 2015, co-created a product that is designed to be a satiating and convenient source of natural energy. Inspired by Thompson's favorite hack as a kid - cereal and oatmeal soaked in milk - the line of oats with benefits comes in 10 flavors and are dairy-free, high in fiber, packed with protein, gluten-free certified, and naturally sweetened by dates for zero added sugar. Typically eaten for breakfast, MUSH is available direct-to-consumer as well as Amazon.com. MUSH can be found in the refrigerated aisle nationwide at 10,000 retail stores such as Whole Foods Market, Costco, Kroger, Target, Publix and Erewhon.