Overnight oats brand brekki has expanded its distribution into 430 Kroger stores, BJ’s Wholesale Clubs nationally, and 236 Stop & Shop locations. In total, brekki’s distribution expansion will propel the brand to over 3,500 stores by the end of April 2021.
2020 was a whirlwind year for the overnight oats brand as brekki announced an acquisition at the very end of 2019, rolled out innovative new flavors, and expanded into retailers across the country. In spring of 2020, brekki partnered with Costco for an exclusive 6 pack of its Vanilla Cinnamon flavor in the Los Angeles, San Diego, and Pacific North West regions. By June, the brand entered Sprouts Farmers Market and Fresh Thyme. Additionally, the Whole Foods Mid-Atlantic and SoPac regions brought in the brand’s new flavors. Market Basket, also headquartered in Massachusetts, launched the brand in stores across New England in fall of 2020 and has led the country in brekki sales. Aldi signed on for two successful special buys, one in August 2020 and one in February 2021. Additional retailer partners in 2020 include Lunds & Byerlys, Central Market, Reasor’s, Dave’s Market and many independent retailers across the country.
“On the heels of our success at Market Basket, we knew our brand was well positioned to achieve further distribution across the country,” said Chris Gaudette, CFO, brekki. “We are really excited to introduce our brand into new retailers, regions, and households. Today, more than ever consumers value healthy, flexible snacks that double as meal solutions. Not only does brekki Overnight Oats achieve this but our products are also plant-based and high in protein, delivering an excellent source of nutrition.”
Brekki, named as an ode to Australian breakfast culture, was founded in 2017 in San Diego by Greg Peyser, who eventually led the company to its acquisition in December 2019. The executive powerhouse team of Cedar’s Foods acquired brekki and lends distribution and marketing expertise to lead the brand to national retail partnerships. brekki products are co-packed at Cedar’s Foods’ production facilities in Haverhill, MA, utilizing Cedar’s proprietary proven technology and processes.
Brekki ready-to-eat Overnight Oats with Ancient Grains & Fruit Down Under comes in five flavors; Apples & Cinnamon, Açaí Berries, Bananas & Maple Brown Sugar, Blueberries, Strawberries. Additional flavors available in the 5.3 oz, microwavable cup include The Original and Vanilla Cinnamon. The 5.3 oz line proudly boasts a clean label, all flavors have ancient grains and are dairy free, soy-free, gluten free, non-GMO, plant based, and vegan.
About brekki
Inspired by Australian breakfast culture and the slang term for “breakfast”, brekki was founded in 2017 with the mission of providing people with a convenient, nutrient-dense meal option that tastes great and can be enjoyed during breakfast, lunch, dinner, or anytime in between. brekki currently offers a line of ready-to-eat, nutritionally balanced overnight oats, including a mixture of rolled oats, ancient grains, organic coconut nectar, and almond milk. The product is currently available in seven flavors: The Original, Vanilla Cinnamon, Blueberries, Bananas & Maple Brown Sugar, Strawberries, Açaí Berries, and Apples & Cinnamon. brekki overnight oats are made from only plant-based ingredients and are gluten-free, dairy-free and soy-free.
