Carlsbad, California-based brekki, with a line of dairy-free, ready-to-eat Overnight Oats, announced it has been acquired by the executive team of Cedar’s Foods, a global leader in Mediterranean Foods.
The popularity of overnight oats continues to rise. The global oatmeal market is expected to grow at a CAGR of 4.2% to account for US $14.08 billion in 2027, according to analyst firm Big Market Research. The combination of brekki’s product and the Cedar’s leadership team’s 155+ years of food industry experience means brekki is now well positioned to impact this growing market.
“When we started brekki our mission was simple: deliver a nutritionally balanced product that tastes great and is made of simple, plant-based ingredients,” said Greg Peyser, founder, brekki. “Our team will be able to tap the Cedar’s Foods’ executive team’s vast experience and expertise to ultimately get oats out of the pantry and put brekki in more households. Collectively, we can take brekki to a new level and make it a product that can satisfy consumers from breakfast to lunch to dinner to anytime in between.”
Brekki, which is an Australian slang term for “breakfast,” was founded in 2017 in San Diego by Peyser, a beverage industry veteran and former professional athlete. Following the acquisition, the company will remain operating as a separate venture, however, the manufacturing and co-packing of the product will take place at the Cedar’s Foods production facilities in Haverhill, Massachusetts. Peyser will be staying on as a director of sales for brekki.
“Our executive team is here to lend our expertise in the CPG space to help propel the brekki brand from a distribution and marketing standpoint. We’re looking forward to the opportunity to partner and help take brekki to a new level and make it as much a part of the breakfast tradition as orange juice,” said Chris Gaudette, CFO, Cedar’s Foods.
This announcement is the beginning of a series of upcoming momentum-building milestones for brekki. The company is currently finalizing a major partnership deal that will give the brand a significant national presence. Additionally, this year at Natural Products Expo West, which will be happening March 3-March 7, the company will be launching a new line of products and flavors.
Inspired by Australian cuisine and the slang term for “breakfast”, brekki was founded in 2017 with the mission of providing people with a convenient, nutrient-dense meal option that tastes great and can be enjoyed during breakfast, lunch, dinner, or anytime in between. brekki offers a line of ready-to- eat, nutritionally balanced overnight oats, including a mixture of rolled oats, ancient grains, fruit and almond milk. The product is currently available in six flavors: Original, Vanilla Cinnamon, Blueberry, Coconut Cacao, Strawberry and Coconut Cardamom. brekki overnight oats are made from only plant-based ingredients and are gluten-free, dairy-free and soy-free.