Comax Flavors introduces the 2021 Flavor Trends divided into four distinct flavor collections. Immunity Boost focuses on consumers’ quest for functional foods and beverages while Breakfast Basics addresses consumers’ interest in breakfast at home or on the go. Home Baker taps into rediscovering baking and cooking at home while Chicken Soars spotlights consumers’ appetite for chicken and plant-based chicken alternatives. 

Hormel has launched Black Label Oven-Baked Egg Bites and Hormel Black Label Breakfast Combos breakfast items. The new convenience offerings are designed to appeal to the many millions of consumers who want a high-quality, easy-to-prepare breakfast option with protein. Both product lines come in assorted varieties.

Jimmy Dean is bringing two new products to tables, counter tops and desks to enjoy this fall. Jimmy Dean Casserole Bites and Jimmy Dean Delights Breakfast Wraps will join the brand's product portfolio, delivering new breakfast options, no matter the morning routine. 

Organic Valley Egg Bites are a convenient and healthy, yet indulgent, snack or light breakfast. Each 4-ounce package contains two egg bite cups packing in 14 to 16 grams of protein with less than 250 calories. Each serving contains the equivalent of 1 ½ to 2 eggs, depending on the flavor. They’re portable and virtually prep-free: simply pop in the toaster oven or microwave, and they’re ready to eat in less than 90 seconds. 

Birch Benders’ Keto Toaster Waffles are a great option for a convenient breakfast, mid-day snack, or even as a low-carb alternative to bread. Birch Benders Keto Toaster Waffles have only 6g net carbs for two waffles, compared to other brands which can have 30g net carbs for two waffles.

Kashi, a pioneer in natural foods, debuts new protein-packed waffles under its GO line of products. Available in three flavors, Wild Blueberry, Cinnamon Brown Sugar and Vanilla Buttermilk, the waffles deliver double-digit protein, single-digit sugar and 100% whole grains per serving. The new waffles will be available nationwide at Walmart, Amazon, Ahold, Food Lion, Giant Eagle, Hannaford, HEB, Market Basket, Shoprite and Woodmans, with additional stores coming later this year.

Kodiak Cakes has launched their high-protein Thick & Fluffy Power Waffles in three flavors: Buttermilk & Vanilla, Blueberry, and Chocolate Chip. Each waffle contains 100% whole grains, 10g of protein, and Non-GMO ingredients. Kodiak Cakes Thick & Fluffy Power Waffles are sold six to a box at SRP $6 in Target and Kroger stores. 

Carlsbad, California-based brekki, with a line of dairy-free, ready-to-eat Overnight Oats, announced it has been acquired by the executive team of Cedar’s Foods, a global leader in Mediterranean Foods.