CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, is bringing their frozen, plant-powered magic to the breakfast aisle with the launch of their new Breakfast Scrambles. Available in three delicious varieties - Broccoli Cheddar, Southwest and Spicy Sesame - the breakfast cups are packed with protein, free from artificial colors, flavors and preservatives, and are the LOWEST in calories and fat per container compared to leading brands in the category.

Bob Evans Farms released the results of their consumer study analyzing weekday breakfast preferences, attitudes, and behaviors of 1,000 employed American consumers. The survey revealed a striking disparity between breakfast preferences and behaviors, highlighting that most Americans place a higher priority on eating breakfast during the workweek, yet more than half of those surveyed were simultaneously too busy to prep and prepare weekday morning meals. 

If you're looking to incorporate the oven-baked flavor of a Cinnabon cinnamon roll into your morning routine, look no further than Carnation Breakfast Essential’s recent collaboration with Cinnabon, adding to the recent line of Breakfast Essentials partnerships with Kellogg's and General Mills cereals, featuring Froot Loops, Frosted Flakes, Krave, and Golden Grahams flavors.

Plant-based brand Alpha Foods is launching five new SKUs in Costco, Safeway and online for direct-to-consumer shipping. Perfect for quick mornings on-the-go, Alpha's newest breakfast options are not only packed with flavor, but also 15g+ of protein to power you through your day.

National Waffle Day is around the corner (August 24), and Nature’s Path's is celebrating with a new line of organic kids waffles to bring a delicious and nutritious meal for parents to bring to their table. EnviroKidz waffles are not only gluten-free, but they're filled with 5 grams of plant-based protein per serving from navy beans, peas and beans.

Sweet Earth has launched two new lines of better-for-you products: reformulated plant-based Deli Slices, and Breakfast Bowls. These new products help make meal prep easy with savory flavors, convenience, and nutrients. The new products are healthy breakfast and lunch swaps as people get ready to go back to the office and school.  

Rolling out to grocery stores nationwide this summer are Johnsonville Sausage Strips - a new product line of fully cooked smoked sausage that looks and cooks like bacon, but is sausage. Johnsonville, the number-one sausage company in America, delivers the flavor, texture and versatility of sausage in a new, bacon-like form.

On a mission to change breakfast for good, Mason Dixie Foods dedicated five years to researching and developing a better-for-you breakfast sandwich, which is now finally available nationwide in two varieties: buttermilk biscuit with sausage and egg, and a version with cheddar cheese baked into the biscuit. 

Bob Evans Farms has launched two new breakfast items available in the refrigerated section of grocery stores nationwide: Bob Evans Omelet Rolls and Bob Evans Egg Bites.

There’s another reason to never skip breakfast. America’s favorite protein breakfast brand[1], Jimmy Dean, is helping keep breakfast exciting with new Breakfast Nuggets and Skillets varieties. Kids and families are sure to love Breakfast Nuggets, easy to eat nuggets filled with delicious morning flavors and packed with protein. For mornings with a bit more time, try the new Skillet varieties providing a warm, hearty breakfast to get families going without much fuss.