Flavors including Blueberry, Vanilla, Dark Chocolate and Apple Cinnamon can be found in the refrigerated aisle in single serve five-ounce cups. MUSH's Kroger availability spans across the Midwest, Southeast and Southwest regions.

The all new Eggo Grab & Go Liege-Style Waffles are bistro-quality handheld waffles, crafted with busy parents in mind.

Hometown Food Company is releasing a portfolio of new frozen pancakes from your favorite shelf stable pancake mix brands.

CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, is bringing their frozen, plant-powered magic to the breakfast aisle with the launch of their new Breakfast Scrambles. Available in three delicious varieties - Broccoli Cheddar, Southwest and Spicy Sesame - the breakfast cups are packed with protein, free from artificial colors, flavors and preservatives, and are the LOWEST in calories and fat per container compared to leading brands in the category.

Bob Evans Farms released the results of their consumer study analyzing weekday breakfast preferences, attitudes, and behaviors of 1,000 employed American consumers. The survey revealed a striking disparity between breakfast preferences and behaviors, highlighting that most Americans place a higher priority on eating breakfast during the workweek, yet more than half of those surveyed were simultaneously too busy to prep and prepare weekday morning meals. 

If you're looking to incorporate the oven-baked flavor of a Cinnabon cinnamon roll into your morning routine, look no further than Carnation Breakfast Essential’s recent collaboration with Cinnabon, adding to the recent line of Breakfast Essentials partnerships with Kellogg's and General Mills cereals, featuring Froot Loops, Frosted Flakes, Krave, and Golden Grahams flavors.

Plant-based brand Alpha Foods is launching five new SKUs in Costco, Safeway and online for direct-to-consumer shipping. Perfect for quick mornings on-the-go, Alpha's newest breakfast options are not only packed with flavor, but also 15g+ of protein to power you through your day.

National Waffle Day is around the corner (August 24), and Nature’s Path's is celebrating with a new line of organic kids waffles to bring a delicious and nutritious meal for parents to bring to their table. EnviroKidz waffles are not only gluten-free, but they're filled with 5 grams of plant-based protein per serving from navy beans, peas and beans.

Sweet Earth has launched two new lines of better-for-you products: reformulated plant-based Deli Slices, and Breakfast Bowls. These new products help make meal prep easy with savory flavors, convenience, and nutrients. The new products are healthy breakfast and lunch swaps as people get ready to go back to the office and school.  

Rolling out to grocery stores nationwide this summer are Johnsonville Sausage Strips - a new product line of fully cooked smoked sausage that looks and cooks like bacon, but is sausage. Johnsonville, the number-one sausage company in America, delivers the flavor, texture and versatility of sausage in a new, bacon-like form.