Eggo is bringing breakfast to another dimension with a brand-new waffle inspired by Netflix's “Stranger Things.”

Just in time for the fifth and final season, the brand is launching Eggo ^“Stranger Things” Strawberry Waffles, its first-ever strawberry red waffle with colors from natural sources.

The limited-edition waffle is designed to turn breakfast upside down with the irresistible taste fans know and love, making Eggo the perfect pairing for watch parties. “Stranger Things 5” will debut in three volumes this fall, beginning with four episodes on November 26.   

As fans gear up for the final season by rewatching the iconic series from the start, they'll need fuel for their watchathons. 

"Few brands are as synonymous with Netflix's Stranger Things as Eggo," said Alicia Mosley, vice president of marketing, frozen foods at Kellanova. "Having been part of this cultural phenomenon from the beginning, Eggo is excited to delight fans with limited-edition products and experiences that allow them to enjoy the delicious taste of Eggo at the center of their watch parties."

The new limited-edition packs of Eggo “Stranger Things” Strawberry Waffles will be available at select stores nationwide with an SRP of $3.59 for a 10-count box. Fans will also find the limited-edition packs of “Stranger Things” Homestyle Waffles in stores nationwide this October.

About Kellanova
 Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline).