As fans gear up for the highly anticipated fifth and final season of “Stranger Things,” Babybel is unleashing its spiciest innovation yet: Babybel Hellfire Cheese Alternative. 

Inspired by the show's legendary Hellfire Club, this limited-time flavor marks the brand's first-ever spicy variety, offering the same soft, smooth texture fans love with a hot twist. This exciting collaboration expands Babybel's broadening portfolio of delicious snacks

Babybel takes fans on a trip to the Upside Down with limited-edition "Stranger Things" packaging, featuring Hawkins-inspired designs that take snack time to the next level.

Tapping into the heat of the moment and the excitement around the fifth and final season, Babybel Hellfire Cheese Alternative delivers a flavor punch worthy of the Hellfire Club's seal of approval. Whether snacking during late-night gaming battles or Hawkins High study sessions this limited-edition Babybel is built for fans who crave boldness.

Babybel Hellfire Cheese Alternative will be on shelves for a limited time through January 2026, beginning with an exclusive rollout at Kroger and starting in December, it will be available at additional retailers including Albertsons and Brookshire. The new offering is wrapped in Babybel's iconic wax and will be available for a suggested retail price range of $5.99 for a 6-count pack.

"We're thrilled to introduce Babybel's latest innovation by bringing together two cultural favorites – ‘Stranger Things’ and spicy snacking – in a flavor-filled way that feels fun and unexpected," said Jessica Dillon, Senior Brand Director for Babybel. "As fans crave both bold flavor and bold entertainment this launch couldn't come at a better time."

“Stranger Things” 5 will debut in three volumes on Netflix this fall: four episodes on November 26, three episodes on Christmas and the finale episode on New Year's Eve. 

About Babybel 
Part of the Bel Brands USA family, Babybel and Babybel Plant-Based are the perfect snacks for the whole family. Babybel is one of the most popular brands manufactured by Bel Brands USA, Inc., a subsidiary of Bel Group, which champions responsible and sustainable food for all. Bel is a major player in the fruit, veggie and dairy single-serving portion snacking, as well as a producer of plant-based cheese options to meet a range of consumer preferences. Bel Group produces more than thirty local and international brands that are sold in more than 130 countries around the globe. In addition to Babybel, other beloved Bel Brands USA products include GoGoSqueez, Boursin, The Laughing Cow, and popular cheese spreads marketed under Kaukauna, Merkts and Price*s labels.