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As immune and gut health continue to be top of mind, Lifeway Foods, a leader in kefir and fermented probiotic products, has launched Lifeway Oat—a dairy-free, certified vegan drink that offers the same mood boosting and gut-health supporting benefits, as its best-selling collection of dairy kefir products.
Good Culture, Irvine, Calif., launched Wellness Probiotic Gut Shots. These USDA-organic shots combine the probiotics found in cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.
Lifeway Foods, Inc., Morton Grove, Ill., partnered with TruFusion Fitness Studios, Coral Gables, Fla., to launch a co-branded probiotic protein smoothie called TruEnergy fueled by Lifeway.
Kefir accounted for over one-third of global kefir launches in 2016 and beverages featuring kefir accounted for 40% of U.S. drinking yogurt/fermented beverages introductions overall, compared with just over 8% globally.
While kefir launch numbers are still limited globally, data from Innova Market Insights, The Netherlands, indicates that the kefir market has grown more than three-fold between 2011 and 2016.
The small micro-dairy already moved to a farm in the Shenandoah Valley near Harrisonburg, Va., and partnered with a Mennonite farmer, who will milk and care for Old Church Creamery’s Jersey herd.