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New Retail Products

Lifeway Foods Expands Retail Footprint

Lifeway_Farmer_Cheese_Release.jpg
Lifeway Foods

The distribution expansion reflects growing momentum and increased consumer demand in the cottage cheese and cultured dairy category, with consumers rediscovering these nostalgic, wholesome foods as modern, functional staples. C

June 14, 2025

Lifeway Foods, Inc., a leading U.S. supplier of kefir and fermented dairy products, announced expanded distribution for several of its top-selling product lines at major retailers nationwide. The latest additions mark a significant step in the company's mission to make probiotic-rich, gut-healthy foods more accessible to consumers across the country. 

The company also announced it has surpassed $37.6 million in net sales for the first two months of the second quarter, from April 1, through May 31, representing a 10.7% increase from the comparable period in the prior year. Year-to-date net sales as of May 31, have reached $83.7 million. 

Key upcoming retail expansions include:

  • Amazon Fresh: Lifeway introduces new 8-ounce Lifeway Organic, Lactose Free Flavor Fusions (Coconut Pineapple, Passionfruit Lychee, Blueberry Lavender) and Lifeway Organic Kefir Shots (Strawberry, Mixed Berry) in 61 Amazon Fresh physical stores, plus availability through Amazon Fresh e-commerce distribution.
  • BJ's Wholesale Club: Two new 8-ounce kefir SKUs will be available in 268 warehouse locations, offering convenient wellness drinks for families.
  • CVS: Three 32-ounce Lifeway Kefir flavors are expanding across CVS stores, giving shoppers easy access to probiotic-rich options.
  • HEB: Launching in June, Lifeway's Farmer Cheese will be available in HEB stores across Texas, delivering a high protein, cultured dairy option.
  • Hy-Vee: Four Whole Milk Kefir items and Farmer Cheese are now available in 180 Hy-Vee locations, enhancing Lifeway's Midwest reach.
  • King Soopers, Fred Meyer, Ralph's, QFC (Kroger Divisions): Lifeway's Farmer Cheese is now available in these key regional banners, expanding reach across the West and Pacific Northwest.
  • Lowes Foods: Shoppers can now find Lifeway Farmer Cheese in Lowes Foods stores throughout the Carolinas.
  •  Publix: Two new 8-ounce Lifeway Kefir items are launching in over 1,400 Publix stores, bringing new convenience options to the Southeast.
  • Target: Lifeway will expand the distribution of the three current 32-ounce items across over 1,100 new shelf slots, significantly expanding visibility and availability.
  • Whole Foods Market: Beginning in July, Lifeway's organic 8-ounce kefir items will launch in Whole Foods locations nationwide.
  • Winn-Dixie: Four -ounce Lifeway Kefir items are launching in 170 stores, building on Lifeway's growth in the Southeastern U.S.

"This expansion reflects the growing demand for functional foods that support gut health and overall wellness," said Julie Smolyansky, CEO of Lifeway Foods. "Viral social posts on TikTok and Instagram about kefir related to anti-bloating hacks and skin health are creating robust demand for Lifeway's key product line. Additionally, we're seeing a 63% unit increase in measured channels year-to-date for Lifeway Farmer Cheese, signaling incredible potential at mass grocers for this cult favorite. We're excited to bring our probiotic-rich Lifeway Kefir and Lifeway Farmer cheese to even more families across the country, through trusted retail partners who are working with us to provide a great selection of America's favorite kefir and farmer cheese for their customers. "

Lifeway's continued distribution growth comes amid a rising consumer interest in fermented foods and functional nutrition. All Lifeway products are made with live and active cultures and are crafted to support immunity, digestion and long-term health.

About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. 


KEYWORDS: cheese dairy processing dairy processor fermented kefir Lifeway Foods retail distribution

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