Better Balance, the global brand known for its delicious plant-based products, announced that its newest release, the Better Dog is now available at all 27 Gelson’s Markets locations across Southern California. This launch marks an exciting expansion of the brand’s retail footprint into California and will soon make its way to the east coast later this fall.

Crafted from pea protein, the gluten- and soy-free Better Dog quickly became a consumer favorite after its initial launch in Spain in 2022 and its U.S. debut in Chicago in February 2024. Better Dog has earned numerous consumer and industry accolades and has been tested by select groups across the U.S., emerging as the top choice for taste, texture and overall experience against leading competitors in the market.

 "As we work to make Better Balance’s delicious plant-based offerings available to everyone, our launch in Gelson’s is a significant step forward,” said Ana Guerra, Head of U.S. for Better Balance. “Our products have received outstanding reviews from our food service partners and consumers, and we’re excited to have Gelson’s help us expand in the California market.”

Founded in 1951, Gelson’s operates 27 premium specialty grocery stores throughout Southern California, from Santa Barbara to Pacific Beach. Each store combines the convenience of a traditional grocery with the charm of a neighborhood market, offering local, specialty and organic products. Gelson’s is known for its high standards for quality, value, freshness and exceptional service, ensuring an unparalleled grocery shopping experience.

About Better Balance
At Better Balance, we elevate plant-curious individuals by providing healthy proteins to fuel their everyday life through plant-based alternatives that boost flavor, nutrition and the experience of food they love. Whether you’re a reducetarian, flexitarian, vegetarian, vegan or simply trying to eat healthier, Better Balance offers healthy, plant-based products that taste delicious. Let’s find a Better Balance for YOU!