Better Balance, a global food brand celebrated for its innovative, delicious plant-based products, is expanding its presence across multiple U.S. markets. The strategic move will bring its popular Better Dog to more consumers through exciting new opportunities including a sponsorship at Los Angeles’ Crypto.com Arena, partnering with a celebrity chef-owned fast-casual chain and availability at select Giant and Martin’s stores.

Following its recent retail launch in Gelson’s Markets in Southern California, Better Balance is now the first-ever official plant-based partner of the iconic Crypto.com Arena, a collaboration brokered by AEG Global Partnerships. Home to prominent teams including the Los Angeles Lakers, LA Kings and Los Angeles Sparks, the arena will feature the Better Dog at its concessions and offer fans an array of sampling events and giveaways throughout the year. With other arenas adding Better Balance across the U.S., this new venture continues to underscore Better Balance’s goal of serving delectable plant-based options to sports fans.

In another exciting collaboration, Better Balance has partnered with PLNT Burger, the East Coast fast-casual chain founded by former “Top Chef” contestant, Chef Spike Mendelsohn. Together, launching this December, they will offer the Better Dog, made with out-of-this-world toppings, at 13 PLNT burger locations, celebrating a new restaurant opening in Brookline, Massachusetts, with special events throughout December. PLNT Burger, known for its indulgent plant-based takes on American classics, aligns perfectly with Better Balance’s mission of offering customers plant-based alternatives without compromising on flavor or experience. Follow both brands on social media for real-time updates on these upcoming events.

Additionally, Better Dog is now available at select Giant and Martin’s grocery stores in Pennsylvania, Maryland, Virginia, and West Virginia, with the Better Dog Classic Pack—featuring five hot dogs—offered at more than 100 locations to make plant-based options even more accessible

“Our expanded U.S. presence reflects our commitment to making delicious and nutritious plant-based options accessible in every day dining experiences,” said Ana Guerra, Hhead of U.S. for Better Balance. “As demand for Better Dog continues to grow, we’re excited to bring more consumers the plant-based quality, taste and experience they deserve, whether they’re cheering at a game or enjoying a meal at home.”

Made from pea protein, the gluten- and soy-free Better Dog quickly became a consumer favorite after its initial launch in Spain in 2022 and its U.S. debut in Chicago in February 2024. Better Dog has earned numerous consumer and industry accolades and has been tested by select groups across the U.S., emerging as the top choice for taste, texture and overall experience against leading competitors in the market. 

About Better Balance
At Better Balance, we elevate plant-curious individuals by providing healthy proteins to fuel their everyday life through plant-based alternatives that boost flavor, nutrition and the experience of food they love. Whether you’re a reducetarian, flexitarian, vegetarian, vegan or simply trying to eat healthier, Better Balance offers healthy, plant-based products that taste delicious. Let’s find a Better Balance for YOU