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The sports nutrition market has become more mainstream, whilst dedicated gym goers and sports people may have seen products as purely functional, everyday consumers want sports nutrition products that they can easily incorporate into everyday routines. Consumers are taking a more proactive, holistic and long-term approach to health. This means that there is a significant opportunity for brands of nutritious, “better-for-you” products to target these consumers. So, is the everyday consumer actively looking for sports nutrition products?

Attendees representing the $57 billion frozen food and beverage supply chain gathered in Las Vegas recently for the 2020 AFFI Frozen Food Convention (AFFI-CON), where new AFFI officers were elected: Meghan Swan of J.R. Simplot Company as chair; Julia Sabin of The J.M. Smucker Company as chair elect; and Mike McEvoy of Sargento Foods as immediate past chair.

Wellshire Farms, a leader in the all-natural and organic meat industry, expanded its sugar free line of bacon offerings with the launch of its Sugar Free Dry Rubbed Uncured Bacon Ends & Pieces.

At Veggies Made Great we’re on a mission to change people’s relationship with vegetables by making veggie-rich prepared foods that are delicious. 

The new chef-crafted, Plant-Based Burger by Tofurky is created using a combination of soy protein, vegetable protein, and wheat gluten and lightly seasoned with salt, onion, garlic, and black pepper.

Tillamook’s Farmstyle Cream Cheese Spread isn’t what you’re used to finding on grocery shelves today.

The Van Cleve Seafood Co.’s new brand, Wild.Skinny.Clean. is disrupting the seafood industry by offering the first plant-based seafood product on the market that truly mimics real seafood!

The Little Potato Company, the #1 Creamer potato company in North America, is taking convenience to a new level with the launch of Easy Sides, fully cooked, pre-seasoned Creamer potatoes that are ready to heat and eat in only seven minutes.

Meet Sweet Earth POGOs (Power-On-the-GO snacks). These new, plant-based ‘thaw and eat’ or ‘heat and eat’ pockets from Sweet Earth are the new evolution of modern snacking—convenient, delicious and made with non-GMO wholesome ingredients. 

Aspiring for a pizza that tastes delicious and fresh, Spinato’s only uses superior and clean ingredients in their frozen pizzas every day.