The roller coaster ride of the frozen foods industry
Please join me on the ride that is the frozen foods industry.
When frozen TV dinners first entered the marketplace way back when, it turned the way dinner was prepared upside down. Convenience, taste and variety all in a matter of three minutes in the microwave.
Then, diet fads spread like wildfire, convincing consumers that frozen foods were high in sodium, bad for your health and just not tasty.
What followed was a resurgence of the frozen foods industry, thanks in part to the American Frozen Food Institute’s (AFFI) national marketing campaign, educating consumers that frozen foods are fresh foods, just on pause.
Today, the frozen foods market accounts for about $219.9 billion in sales, and is projected to reach nearly $282.5 billion by 2023, according to a report published by MarketsandMarkets, New York.
This means that this ride is only going to get bigger, better, bolder and more exciting. Mergers and acquisitions continue to re-define the major players in the industry. And, new product development continue to prove that basic frozen offerings can be transformed into healthy, tasty solutions for every eating occasion.
Discover the top frozen food industry leaders in this year’s Top 150 Frozen Foods Processors report, and learn more about what’s in store for the future of the frozen foods market.
Also, mark your calendar and register to attend this year’s Food Automation & Manufacturing (FA&M) conference. I’ll be presenting Bonduelle Fresh Americas with the 2019 Refrigerated Foods Processor of the Year award.
Lastly, keep an eye out for our 2019 Best New Retail Products contest. Voting opens March 5 and ends March 29. Make your voice and opinion heard, and vote for your favorite new retail product.
