The Southeast Natural Products Association (Southeast NPA) is the southeast region of Natural Products Association (formerly NNFA) (est. 1936) and serves Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Puerto Rico and the Virgin Islands.

 Southeast NPA is a non-profit trade association of those retailers, manufacturers, distributors and brokers that promote optimum health.

Southeast NPA promotes the growth of businesses producing & marketing natural products, and is dedicated to protecting & advancing the natural products industry.