Eckrich, the maker of naturally hardwood smoked sausage and deli meats, announces its continued partnership as the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff (CFP). To kick off the 2021 season, Eckrich is launching a multifaceted campaign, including a social contest—College Football Playoff National Tailgate Champion presented by Eckrich—where one lucky fan could win a trip to the 2022 CFP National Championship. The brand is also partnering with the CFP Foundation and its Extra Yard for Teachers initiative to host challenges at key games throughout the season for educators to win $1 million to fund education projects.

Walmart officially becomes the latest retailer to carry Zatarain’s Smoked Sausage and will stock both the Andouille and Cajun Style flavors in 1,135 of their stores across the country. The supermarket giant joins the ranks of Kroger, Sam’s Club, Food Lion, Meijer and a slew of independent retailers to stock the popular smoked sausage in store.

Glory Foods, Columbus, Ohio, and Monogram Food Solutions, Memphis, Tenn., paired up to introduce new Southern-style meat products—Smoked Sausage and Cocktail Links.

Find out what’s new in the meat, poultry and seafood sector.

John Morrell Food Group, Lisle, Ill., introduced new lower sodium smoked sausage.