Launched in January, the program was designed to fast-track leadership development and create space for new, forward-thinking perspectives from across the industry.
For the six months ending June 15, private label dollar sales increased 4.4% in all outlets versus the same period last year, compared to an only 1.1% gain for national brands.
The competition, launched last year, continues to spotlight innovative and standout brands in the frozen and refrigerated food categories, recognizing exciting new products entering the market.