The 2018 NFRA Convention consists of one-on-one business meetings with more than 1,200 retailers, manufacturers, sales agents, logistics providers and suppliers—all in one place. 

Editor-in-chief Marina Mayer discusses what to expect in this year’s State of the Industry report.

The Refrigerated Foods Association (RFA) works toward “Advancing & Safeguarding the Refrigerated Foods Industry” through events such as its 38th annual conference, which will take place March 4-7 at the Hyatt Regency Huntington Beach Resort in Huntington Beach, Calif.

These “unconventional” acquisitions created a shock-and-awe effect through the industry by placing processors in other parts of the retail space, expanding their logistics network and indefinitely changing the future of the cold food and beverage industry.

Innovation in refrigerated foods and beverage continue to keep brick-and-mortar retailers alive, as shoppers flock to the perimeter of stores for fresh-cut fruits and vegetables, refrigerated meats and more. Innovation is also why the overall refrigerated foods and beverage industry is experiencing an uptick in sales.