Items Tagged with 'market research'

U.S. consumers are no longer just cutting back; they are recalibrating how they buy, according to new Circana Compass research. 

Store brand unit market share rose to 23.8%, an all-time high. 

National brands generated a 17% higher "fair price" perception versus store brands across the Fresh categories studied, reinforcing the role brands play in driving confidence and perceived value.

Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase decisions across all demographics.

When comparing the U.S. to other global regions, Circana expects 2024 retail F&B growth in both EMEA and APAC to outpace that of the U.S.

The first-of-its kind report from the food giant was completed in partnership with sales data from NielsenIQ, in-home consumption behaviors from Circana's National Eating Trends, and in-depth social media trend predictors from Black Swan Data.

JPG Resources, a food & beverage innovation and commercialization group, announces the hiring of Arwen Kimmell as the director of innovation marketing. Kimmell brings more than 15 years of expertise in consumer insights, innovation, brand strategy, and trend tracking to the leadership team of food industry experts.  

The sports nutrition market has become more mainstream, whilst dedicated gym goers and sports people may have seen products as purely functional, everyday consumers want sports nutrition products that they can easily incorporate into everyday routines. Consumers are taking a more proactive, holistic and long-term approach to health. This means that there is a significant opportunity for brands of nutritious, “better-for-you” products to target these consumers. So, is the everyday consumer actively looking for sports nutrition products?