A new study released from Coresight Research, New York, addresses the growth of private label in today’s U.S. market.

The research,Private Label to Drive Disruption in CPG,” measures this growth and its ensuing disruption in the U.S. consumer packaged goods (CPG) market, underscores why retailers are moving into private label, and discusses how CPG brands can respond to this challenge.

“Private label products are a major disruptor in the U.S. consumer packaged goods (CPG) category, but CPG brand owners are fighting back by adding direct-to-consumer channels and boosting R&D spend for product differentiation,” says John Mercer, head of global research.

The acceleration of U.S. private label sales growth saw an uptick from 2.2% in 2015 to 5.8% in 2018, with annual sales growing four times faster than national brands.