Items Tagged with 'consumer shopping habits'

The research highlights how personalization, transparency and trust are shaping wellness-driven consumer behavior. 

Shoppers say taste and value guide nearly every choice, while conveniences like quick prep or resealable packaging make it easier to branch out and try something new.

The results highlight the desire for more social meals throughout the year, which according to consumer estimates, account for a third of food and beverage spend – approximately a $281 billion market. 

The nationwide study of over 6,200 U.S. consumers sheds light on how food safety is shaping consumer behavior and brand trust.

Overall, dollar sales have grown by 2.6%, price/mix by 1.6% and volume sales by 1.1% in 2024.

Focusing R&D on marrying convenience and nutrition will be key for F&B manufacturers and processors to keep the consumer engaged, win the shelf space and maintain pricing power. 

The results show the importance of having frozen foods on hand for convenience, affordability, and contribution to healthy meals.  

The first-of-its kind report from the food giant was completed in partnership with sales data from NielsenIQ, in-home consumption behaviors from Circana's National Eating Trends, and in-depth social media trend predictors from Black Swan Data.

Based on a survey conducted in July of 2,054 adults, the study examines what is impacting consumers’ fresh food purchases. 

The research found that flexitarians, the key consumer group driving the growth of plant-based, are more critical of products versus vegan and vegetarian consumers.