It might be a coincidence that Albuquerque Tortilla Co. Inc.’s new prepared foods plant extension gives the company’s headquarters a horseshoe shape. Then again, this is the land of cowboys and frontiersman. And what better symbol is there for being authentic and independent than horses, cowboys and the Old West?
It makes sense that a company headquartered in Albuquerque, N.M., would have lofty aspirations. Not only is the southwestern city host to an annual hot air balloon festival, but it’s also an area well-known for its hang- and paragliding. In fact, taking to the sky seems to be somewhat of a local past time.
Could it be a lucky penny? Or perhaps a rabbit’s foot?
Whatever the reason, it’s clear that executives at Real Mex Foods, Buena Park, Calif.,
are enjoying a streak of good luck.
Consumers are feeling the heat of Latin flavors and asking
for more.
This year, Hispanic food and beverage sales are expected to reach $8.4 billion
(from $5.7 billion in 2006), reports Packaged Facts, a New York-based market
research group.
Rocky Mountain Pies Founder and President Mark “Par” Grandinetti has a simple business axiom that has served him well for more than 18 years in the pie industry: “Understand the rules and play to win.
It only makes sense that farmers should know a thing or two about growing cycles. However, most members of the Organic Valley Family of Farms cooperative are dairy farmers, so the annual “harvest” takes on a different meaning.
You could say that Don Bowden is a nonconformist. Or that - as a Texan - he simply chooses to do things a little differently.
In any case, when it came to creating his own guacamole company, Fresherized Foods, this former restaurateur eschewed traditional avocado processing steps involving heat, chemicals or preservatives.