Top 150 Frozen Foods Processors Report 2021: Pandemic Push Shatters Sales Records
The frozen foods industry looks to capitalize on last year’s momentum with a continued focus on growing its customer base, while expanding category options for shoppers.
What else can be said about the stellar performance of frozen foods in 2020? Every single category saw unprecedented leaps in year-over-year (YOY) growth, driven by a population immersed in pandemic precautions, and consequently eating the majority of their meals at home.
Frozen foods offer the combination of convenience, variety, value and longevity that many other foods can’t match, and were perfectly suited to 2020’s homebound circumstances. Approximately 7% of consumers bought frozen foods for the first time in 2020, according to the American Frozen Food Institute’s (AFFI) most recent Power of Frozen report, which was compiled with market research firm IRI.