Aryzta North America Changes Name to Aspire Bakeries Under New Ownership
Company will focus on three core brands: La Brea Bakery, Otis Spunkmeyer, and Oakrun Farm Bakery.
ARYZTA North America has announced it has changed its name to Aspire Bakeries, a name reflecting the direction the company aims to continue to move – upwards. Following the sale to private equity firm Lindsay Goldberg earlier this year, the company set out to reintroduce itself with a new name while continuing to focus on growth across its three core brands: La Brea Bakery, Otis Spunkmeyer, and Oakrun Farm Bakery.
“Our brands established our North American business as a leader in baked goods, as they all have strong, long-standing reputations of providing customers with delectable foods across the artisan bread and baked goods categories,” said Tyson Yu, CEO of Aspire Bakeries. “Aspire Bakeries will execute a business strategy that focuses on continued innovation and growth across our beloved brands.”