Frozen Kibbeh and Falafel Maker Afia Rebrands with New Packaging
Afia, a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful, has released new brand positioning, packaging and identity. Launched in 2017 at a farmers’ market, the company has grown distribution 340% percent in the last year and now is available at over 800 retail locations nationwide.
Afia currently sells five different SKUs of frozen kibbeh and falafel at retailers including Amazon, Farmhouse Delivery, H-E-B, Sunbasket, Walmart and on Afiafoods.com. In addition, Afia took a $1 million Series A round from a venture capital firm in 2020, positioning it for the next phase of growth.