Demand for Functional Nutrition is Changing Frozen Smoothie Market, According to Vitamix and Smoothie King
A smoothie consisting of strawberries, apple juice and sherbet was fine ten years ago, but it’s not what most consumers are after today. Now, many people want to put a limit on their sugar intake, and want their smoothie to serve a purpose, like help them meet a personal health goal.
Today’s smoothie may still contain the refreshing taste of fruit, but it also has vegetables, berries, maybe a dash of ginger. It’s a beverage of subtle flavors, with a health purpose – to boost energy, build muscle or prepare for a workout.