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New Retail Products

Mikey's Partners with Beyond Meat for New Handheld Snack Pockets in 2 Flavors

Beyond Meat Snack Pockets Mikey's Marinara
Beyond Meat Snack Pockets Mikey's Southwest
Beyond Meat Snack Pockets Mikey's Marinara
Beyond Meat Snack Pockets Mikey's Southwest
June 28, 2021

Mikey’s—one of our 2020 Best New Retail Products Winners—has launched two new hand-held pockets in collaboration with Beyond Meat. The two new pockets, Spicy Southwest and Meaty Marinara, are plant-based and feature Beyond Beef Crumbles. Like Mikey’s existing line of pockets, they are also gluten-free, dairy-free and soy-free.

Spicy Southwest is inspired by a Tex-Mex beef burrito and includes Beyond Beef Crumbles, plant-based cheddar cheese, beans, onions and peppers in a gluten-free crust. 

Meaty Marinara is inspired by a classic meatball sub and includes Beyond Beef Crumbles, plant-based mozzarella cheese, and tomato sauce in a gluten-free crust.

In total, Mikey’s offers eight varieties of gluten-free and dairy-free hand-held pockets. Spicy Southwest and Meaty Marinara are the first to include a plant-based meat.

“Our number one goal at Mikey’s is to make eating gluten-free more delicious and nutritious for everyone,” said Mike Tierney, CEO of Mikey’s. “Pockets are our most popular product, and we’ve been hearing from consumers for a long time that they want more plant-based options that are also gluten-free. Partnering with Beyond Meat allows us to meet that consumer demand, giving people with dietary restrictions more convenient ways to enjoy the foods they love.”

“We're proud to partner with Mikey’s to make delicious plant-based products that are better for people and better for the planet more accessible to all," said Tim Smith, VP of Foodservice Sales, North America, Beyond Meat. "Our commitment to using only simple, plant-based ingredients without GMOs or bioengineered ingredients, aligns nicely with Mikey’s standards for high-quality and nutritious ingredients.”

Spicy Southwest and Meaty Marinara pockets featuring Beyond Beef® Crumbles are currently available at Vons, Paviliions, and Albertson’s in the Southern California area and available to purchase online at www.eatmikeys.com.

About Mikey’s

Mike Tierney founded Mikey’s in 2014 after years of finding gluten-free products filled with unnecessary ingredients and preservatives. Using his culinary training, Mike crafted the first Mikey’s product, the Original English Muffin, with eight simple ingredients in his home kitchen. Today Mikey’s offers a full line of products free from gluten, dairy and soy, including pizza pockets, English muffins and tortillas all made from high-quality, nutritious ingredients. 

KEYWORDS: Beyond Meat co-branding frozen pockets frozen snacks handheld foods Mikey's partnership snack trends vegan

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