To celebrate the successful first year of fairlife Light Ice Cream and ring in National Ice Cream Month, the brand is shining a spotlight on its two newest flavors – Butter Pecan and Cookie Dough.
One year ago in response to overwhelming consumer demand, fairlife launched Light Ice Cream – a line of creamy, protein-rich ice cream with at least 30 % less sugar than traditional ice cream. Today, fairlife’s ice cream sales are showing triple digit growth and repeat purchase is outperforming category competitors.
With great taste and a nutrition profile consumers can feel good about, the Light Ice Cream product line now includes nine delicious flavors. To help ice cream lovers pick the best flavor for them, the newly created fairlife Light Ice Cream page features an ice cream personality quiz and product locator so consumers can pick up one, two or all nine flavors near them.
Made from ultra-filtered milk, fairlife Light Ice Cream is lactose-free and crafted with natural flavors. In addition, the milk used comes from cows raised without artificial growth hormones. All products have at least 8 grams of protein. fairlife Light Ice Cream is sold at a suggested retail price of $4.98 per 14-ounce container in select grocery chain stores. This includes Albertsons Companies, Inc; Big Y Foods, Inc; Food City; Food Lion; Harris Teeter Supermarkets, Inc; Hy-Vee; Jewel-Osco; Lowes Companies, Inc; Lucky Stores; Raley’s Supermarkets; Safeway, Inc.; Save Mart Supermarkets; Vons; and WinCo Foods. For more information visit fairlife.com.
About fairlife, LLC
fairlife, LLC is a Chicago-based dairy company that creates great-tasting, nutrition-rich and value-added products to nourish consumers. With nearly $1B in annual retail sales, fairlife’s growing portfolio of delicious, lactose-free, real dairy products includes: fairlife ultra-filtered milk; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife nutrition plan, a nutrition shake to support the journey to better health; fairlife creamers; fairlife Light Ice Cream and Good Mood, its newest lactose-free milk.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC is a certified "Great Place to Work" and has been recognized by both Fast Company and Nielsen for its industry leading innovation. The company is driven by its values of caring for the people, animals, and planet it touches across its business. By providing nourishing products, implementing stringent care standards for animals and stewarding efficient operations and responsible packaging, fairlife, LLC puts a focus each day on making a positive impact for all.