Westby Creamery Introduces Squeezable Pouch Packaging for Sour Cream
Westby Cooperative Creamery has added an all-natural sour cream squeezable pouch to its retail line of dairy products. It will be available in select grocery stores starting this month.
“Consumer needs and preferences are ever changing, and this new product – sour cream in a pouch – addresses two key trends: convenience and cleanliness,” says Emily Bialkowski, Creamery sales and marketing manager at Westby. “Dispensing sour cream in a pouch eliminates the need for utensils, such as a spoon, and that means less clean-up for consumers. Additionally, pouches are fully enclosed; meaning your household chef won’t have to leave an open container of sour cream sitting out potentially collecting bacteria.