Ben & Jerry's Creates Canadian Contest to Coincide with Debut of Core Ice Cream Pints
To celebrate the Canadian arrival of new Ben & Jerry’s Cores, the brand is launching the "To the Core" challenge—a digital scavenger hunt that gives participants the chance to win free ice cream for a year and more.
From August 18 to August 22, a fresh set of puzzles and clues will be released each day at 12pm EST across Ben & Jerry’s social channels; together, these will take ice cream lovers and puzzle solvers on a journey across the internet to find a final answer that will unlock The Core in return for amazing prizes.