Gorton’s Seafood unveiled new product packaging for its Smart Solutions and Everyday Gourmet lines. Additionally, all Gorton’s items will now showcase a refreshed brand logo.
The new designs build excitement around the three pillars that Gorton’s products are grouped under: Delicious Classics, Smart Solutions and Everyday Gourmet. The key aspect of the design change is the use of the iconic Gorton’s yellow on all packaging.