Schwan’s Home Delivery, a pioneering food-delivery company in the United States, is continuing its commitment to reinvention by announcing its boldest move yet — a new name.
Say hello to Yelloh. Starting today, the Schwan’s Home Delivery name and brand identity will begin its transition to Yelloh, capturing the company’s optimistic spirit and unabashed enjoyment of delivering delicious frozen food to millions of customers spanning three generations as a family-owned business. Yelloh will continue to operate under the ownership of the Schwan family and remain headquartered in Minnesota as it has for 70 years.