J&J Snack Foods recently announced ¡Hola! Churros, a colorful rebranding of its successful foodservice churro portfolio. An exciting new name in the foodservice world, ¡Hola! Churros will serve as a master brand for J&J’s broad portfolio of churro products. With a nod to the Spanish origins of churros, ¡Hola! Churros represents a warm invitation to experience a delicious global treat that delights the palate and transports the senses.
A highly popular dessert snack, churros remain one of the fastest growing categories in foodservice. Datassential projects churros to grow +10.7% within casual dining restaurants and +5.4% in fast casual settings by 2025. These delicious fried sticks, bites, and loops are typically rolled in a cinnamon-sugar blend and often paired with a signature dipping sauce. A sweet treat for all ages, churros are an ideal dessert snack for restaurants, sports venues, convenience stores, colleges, and more.