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New Retail Products

Mixmi Frozen Yogurt Expands from Foodservice to Grocers Nationwide

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June 6, 2022

Available in elementary, middle and high schools across the country since 2012, Mixmi is being rolled out to grocery stores nationwide, including Kroger and H.E.B. at to reach more consumers looking for healthier alternatives in the frozen treat aisle. 

Mixmi froyo is a functional frozen treat which helps support digestion and gut health with six live and active probiotic cultures that are combined with prebiotic fiber to support the good microbiome in your gut. In addition, Mixmi froyo has received kosher certification.

“Choosing to eat foods that contain prebiotic fiber and probiotics can literally change your gut health for the better,” said Kristin Harlander, cofounder of Mixmi. “This can have a significant impact on how you feel and even on your overall immunity. Mixmi froyo is a healthier, great tasting, fun frozen treat, that provides probiotics and fiber in a food easily eaten by the whole family.”

Mixmi froyo contains both prebiotic fiber and probiotic organisms that work together making a more effective combination than either fiber or probiotics alone. Mixmi froyo is fermented with six live and active cultures resulting in billions of probiotics per cup. The added prebiotic fiber feeds the helpful probiotics that are naturally found in your gut.  

“It sounds complicated, but really, what you are doing by eating products with prebiotics and probiotics is supporting your gut and your digestive tract,” Harlander said. “Mainstream grocery stores have done a great job providing a variety of products containing probiotics and helping educate their customers on the benefits of these products. Mixmi froyo brings these benefits and more to the ice cream aisle.” 

The star probiotic in mixmi froyo is Bifidobacterium, BB-12, one of the world’s best documented probiotic backed by over 180 clinical studies. These studies indicate that BB-12 may have beneficial effects on the immune and gastrointestinal systems.   

Mixmi froyo is available in grocery stores in 30 states and is packaged in a 4-pack of four fluid ounce cups, each having only 90 calories per serving. Mixmi froyo is available in the following flavors at retail: Ultimate Chocolate, Orange Dream, Más Mango, Mint Chocolate, Totally Vanilla and Vanilla Cupcake.    

 

 

 

KEYWORDS: foodservice frozen novelties frozen yogurt school foodservice

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