Vista Hermosa Launches Frozen Mexican Burritos at Whole Foods
Vista Hermosa, the consumer packaged goods brand created by popular Mexican taqueriaTacombi, is launcing Burrito Bueno, a line of frozen burritos debuting at Whole Foods Market in select Northeast stores this fall. Burrito Bueno will launch with three varieties: Super Spicy Chicken, Bean y Oaxaca Cheese and Sweet Potato y Cactus. The new product joins Vista Hermosa’s existing line of simple, hand-crafted Mexican pantry staples, which includes Corn and Flour Tortillas and three kinds of Totopos or tortilla chips.
Inspired by the popular burritas served at Tacombi taquerias, the 8-ounce protein-packed Burrito Buenos are hand-rolled in Vista Hermosa flour tortillas that are freshly baked in avocado oil. Their traditional Mexican flavors are drawn from ingredients such as cactus, escabeche (pickled vegetables), and salsas. The Burrito Bueno retails for $5.99.