f'real Shakes & Smoothies Partners with Footprint on Plastic-Free Cup
Footprint, a global materials science technology company focused on creating a healthy planet, announced a partnership with f'real foods, the purveyors of on-the-go, blend-it-yourself (BIY) shakes and smoothies, under which the companies will leverage Footprint’s fiber-based solutions to develop a sustainable replacement for f’real’s signature dairy cup.
f'real’s patented in-store blending system, which blends delicious, authentic milkshakes and smoothies at the touch of a button in about a minute, can be found in more than 20,000 locations around the world, including convenience stores, colleges and universities, theaters, and military bases. As part of its sustainable packaging goals, f’real is transitioning away from single-use plastics and moving towards fully recyclable and responsibly sourced packaging. In the U.S. specifically, the company aims for 100% of its packaging to meet these criteria by 2025.