Building on the successful launches of Babybel Plant-Based and Boursin Dairy-Free, Bel Brands USA announced the launch of Nurishh Incredible Dairy Animal Free Cream Cheese Spread Alternative, created in partnership with Perfect Day, and The Laughing Cow Plant-Based, which join the ranks of Bel's beloved cheeses with alternative dairy options to reach even more consumers.
Bel’s first animal-free product made with real dairy protein, Nurishh Incredible Dairy, is a cream cheese spread alternative that tastes just as good as traditional cream cheese because it contains real dairy protein without using any cows and is lactose-free. Certified plant-based and vegan, The Laughing Cow Plant-Based delivers a great taste and the spreadable, creamy deliciousness people know and love.
Consumers continue to demand a wide range of dairy and dairy alternative cheese products to meet their dietary preferences, and Bel is uniquely positioned to leverage its 150 years of experience to understand what makes cheese, cheese. Bel continues to work closely with consumers to develop each product and ensure cheese lovers' expectations are met for the taste, texture and richness that more closely mimics the dairy-based cheeses consumers already know and love.
 As Bel Brands USA pioneers into new territories of dairy alternatives, its portfolio of products have been met with positive consumer feedback and expanded distribution, paving the way for continued product development, innovation and new forward-thinking partnerships, including Perfect Day, the precision fermentation leader that has developed a kinder, greener protein designed for a more sustainable future.
 "At Bel Brands USA, we're proud to offer a wide array of products for cheese lovers everywhere regardless of their dietary and lifestyle preferences," said Shannon Maher, chief marketing officer at Bel Brands USA. "Building on the success and consumer excitement from Babybel Plant-Based and Boursin Dairy-Free, we're thrilled to unveil new innovations from both our most well-known brand with the launch of The Laughing Cow Plant-Based as well as leveraging new technology through a partnership with Perfect Day to launch our breakthrough animal-free offering with Nurishh Incredible Dairy. When it comes to all of our offerings, fans don't have to compromise on taste, flavor or enjoyment."

Bel's newest plant-based and animal-free dairy offerings include:

  • Nurishh Incredible Dairy: Bel's first alternative dairy brand, Nurishh, is launching an animal-free cream cheese spread alternative that tastes just as good as traditional cream cheese because it contains real dairy proteins without using any cows and is lactose-free. Developed in partnership with Perfect Day, Nurishh Incredible Dairy is created through precision fermentation. This revolutionary and sustainable process offers complete dairy protein, and the taste and texture of traditional dairy, without involving any animals. It will be available in Original, Strawberry, and Chive & Onion flavors for $4.99 at Kroger stores nationwide starting January 1.
  • The Laughing Cow Plant-Based: Certified plant-based and vegan, The Laughing Cow Plant-Based delivers the great taste, creamy deliciousness and spreadability people know and love. The Laughing Cow Plant-Based will be coming

About Bel Brands USA
Bel Brands USA strives to promote healthier, responsible and accessible food for all consumers worldwide. Bel is a major player in the healthy fruit and dairy single-serving portion snacking, as well as a producer of entertaining and alternative cheese options to meet a range of consumer needs. Bel produces more than thirty local and international brands that are sold in more than 130 countries around the globe. Beloved USA brands include Babybel®, Boursin®, The Laughing Cow®, Nurishh®, and popular cheese spreads marketed under Kaukauna®, Merkts® and Price*s® labels. Bel Brands USA delivers fun snacks to over 400 million consumers globally.