Babybel Plant-Based cheese will launch in the U.S. starting in March. Developed to taste like Mozzarella cheese, Babybel Plant-Based mimics the same great taste fans have come to know and love from Babybel, now in a certified plant-based, non-GMO project verified, certified vegan snack the whole family will love.  

Babybel Plant-Based joins Boursin Dairy-Free and and Nurishh as part of Bel Brands USA’s plant-based cheese portfolio. Bel is introducing the following plant-based products throughout 2022: 

• Babybel Plant-Based: Certified plant-based, non-GMO project verified, and certified vegan, Babybel Plant-has a soft, smooth, and creamy texture, developed to taste like Mozzarella cheese. The plant-based variety will swap Babybel’s signature red wax for green.  
• Nurishh Portfolio Expansion: Bel is expanding its current lineup of Nurishh plant-based offerings this spring with the introduction of two new formats, Cubes and a Cream Cheese Style spread, as well as new flavors of the existing shreds and slices. 
• The Laughing Cow Plant-Based: Certified plant-based and vegan, The Laughing Cow Plant-Based will deliver a great taste and the creamy deliciousness consumers know and love. Bel is excited to introduce The Laughing Cow Plant-Based to consumers in the future. 

The cheese category is facing a huge opportunity when it comes to plant-based offerings, and Bel is uniquely positioned to bring over 150 years of cheese-making experience in order to offer a plant-based snack that closely replicates the creamy texture of a dairy-based cheese—bringing a new level of quality and superior taste to the plant-based cheese category.